It has been a long time since online advertising was able to position itself, mainly by selling links or by contextual ads of which Google Adsense is the leader. To the extent that many people are no longer offended by seeing ads on the pages they frequent, especially if they add useful value by providing links of interest; In addition to this, bloggers or webmasters find a reward for their work for writing and sharing their knowledge.
However, on maps, the opportunity to place an ad has evolved rather slowly. One of the first companies to provide this map advertising service is Lat49, where those who want to advertise can pay to be seen in a certain geographic area and those who have sites with cartography can earn from clicks on their maps.
Let's see how Lat49 has done
1. Works with most map providers with open API.
Until now, Lat49 allows you to place ads on sites with maps deployed over the API of:
- Google maps
- Yahoomaps
- Virtual Earth
- Pushpin
- Mapquest
- Poly9
2. For owners of blogs or sites, implementation is easy
You just have to add a javascript code and the maps that are displayed on the site will contain ads relevant to the area and the theme of the blog. The categories that Lat49 handles are Travel, tourism, business, real estate, directions, traffic and information.
Lat49 handles advertising under geographic criteria, so that if a company, for example, sells pizza, it can choose where it wants to be visible according to its coverage, as well as offers statistics of the quadrants where more traffic exists by the users that via wms visualize the Zone from different sites where an application with this API is implemented.
3. The reward is not bad
Lat49 pays per click like AdSense, with the difference that it handles 50% of the price paid by the advertiser. And for referrals you pay $ 2.50 per advertiser referred once he makes the first advertising purchase, if he reaches $ 50 Lat49 pays $ 10 to the owner of the site.
There will be those who consider Internet advertising as offensive to the simple desire to write for pleasure, nevertheless we must consider that the written media became sustainable until advertising matured; The same must happen to the Internet if it is to be sustainable as a formal means of global communication.
Well, an option for anyone who has maps to show.
