Buzz has been integrated into the Gmail environment, half the world in the morning has spent between 5 and 25 minutes trying to find a productive use for it. In the first instance, and after noon I have come to this poor conclusion:
If you had the habit of reading the mail as it appears, with that inevitable click on the inbox, now it will also be necessary to be behind each mailbox. And in just one morning, following a few ... there are many ..
For a while, it was difficult for me to find the Facebook business model, especially since those of us who go over 3x (not all of us) are not so fond of uploading photos and writing on boards, with so much work to do. Inclusive I came to doubt If it was not a new way of wasting time.
But when we see the amount of millions tucked inside, we understand that the business is not in what Facebook does, Which is not much by the way:
- A board to write what you do and know what others wrote.
- A space to upload photos, you are tagged in that terrible pose with crossed eyes.
- A space to write, pure text
- A network of contacts and events
- Sale of calaches and basic pages.
Maybe I missed something, but it happens that Facebook does not do much more, to date we have seen few interesting developments on its API, more than small toys and simple pages. It's what the people inside do that sustains the business model; millions are already there.
We understand the Internet as a bunch of linked pages, with a search engine to reach them, with an email to communicate with us, and in some cases, with some tools to upload content. Facebook is like another Internet, but not of pages but of people, interconnected, sharing events and communicating. It is the reason why large companies have followed it: AutoDesk, Bentley, ESRI, They all have a page almost for each product or service, basic template, but with thousands of fans following them already.
It is possible that the phenomenon of social networks is a not so temporary revolution under this scheme. Because all of them do almost the same thing, many have a robust API, but in this, the one that becomes more popular wins, and keeps generating business. For now, the gain is in the traffic, the formation of networks of followers, the distribution in the web; but surely while I finish this post there are already very structured plans to exploit that world of 350 million.
That is why Google, after its unsuccessful attempts (like Orkut), goes this way, now with Buzz inside it will not be difficult to fight these networks. Then it will do it with Wave, and the reason is obvious: nobody has their email on Twitter or Facebook, everyone, even the creators, they are sure in Gmail, now it remains to exploit it without creating a new social network but by taking its functionalities to Gmail.
As long as we do not waste more time ... welcome.
It is the high, hehe, so critical that I am of these waves, and at the end of the post I finish saying this:
Here you can follow me on Facebook
Here you can follow me on Twitter