Spanish language traffic, a day of surfing in Z! Spaces

The following graph is a sample taken from one of the days with the highest traffic (Tuesday, Wednesday and Thursday usually are). I am using Wednesday as an example, which helps us to illustrate the scope that sites have individually and as within the model Z! Spaces Add a very attractive potential within the Hispanic traffic, while I hope it will be useful to those who write and direct their products to this segment.

I have studied Hispanic traffic for some time, and it has an interesting characteristic unlike English speaking traffic. And the fact is that the busiest times have a certain coincidence even though there are between 5 and 8 hours of difference. While the Spanish user connects in the evening, entering the night, in Latin America more traffic comes from the offices, which is a daytime schedule. In this way, there is a coincidence between 10 in the morning and 2 in the afternoon in America with 5 in the afternoon and 9 at night in the Iberian Peninsula.

Let's see what happens with the peak hours of these three sites:

• The color line CaféIs the traffic of Cartesia, with its peak to 7 of the night of Spain
• The orange color lineIs GabrielOrtiz, with its peak more to 5 of the afternoon Spain
• The blue color lineIs Geofumadas, with two highs that day at 11 in the morning and 1 in the afternoon (Between 6 and 8 at night in Spain)
• The Green Color LineIs Z! Spaces, where are added Cartesia, GabrielOrtiz and Geofumadas.
• At the bottom are the schedules in Spain and Mexico.

This graph shows the trend in the month of March of 2012

The following is an update to November of 2012.

Geofumadas is surpassed by Cartesia in the hour of the night, when in America it is of 2 AM to 7 AM, whereas in Spain it is already 9 AM to 2 PM.

Always, from 17 to 21 hours from Spain and 10 AM to 2 PM Mexico time are the best times.

In Alexa, Geofumadas is 202,000, while Cartesia is 556,000 and GabrielOrtiz 491,000 (rounded, dated November 2013, the smaller the ranking, the better position).

Cartesia is 35,000 in Spain, GabrielOrtiz has 67,000 although it is 17,000 in Argentina; The Geofumadas 26,000 in Spain and 16,000 in Mexico.

At a global level, these are the approximate statistics in Z! Spaces. It is interesting that the traffic of the southern cone is equal to the traffic of Spain, of course, since it is a Spanish language there is no traffic from Brazil where there is another world that alone is enough and if it goes to another language, it prefers English.

Three interesting zones can be clearly defined in the user browsing experience in one day:

• The Red Zone.  The busiest schedule is from 10 in the morning to 2 in the afternoon (Mexico time), 5 in the afternoon to 9 in the evening (Spain time), one hour more, one less depending on the summer time and considering that the spectrum of America includes four time zones where there is strong traffic such as:
  • Argentina, Uruguay
  • Bolivia-Chile-Venezuela-Paraguay
  • Peru-Colombia-Ecuador-Panama
  • Central America-Mexico.
• In the case of Latin America, the time coincides with noon, a time that I suppose people have lunch while they enter to see that there is again in the geospatial world, although in Spain it is time for the transition between day and night work.
• The orange zone.  This is the time of growth, in America people are connecting from their offices, and the beginning of the afternoon in Spain.
• The yellow zone.  This is a stage of decrease, although traffic is high, people in Latin America are out of their offices, not necessarily connected to work, so reaching them via Facebook is a good time. In Europe it is time for nightlife, which by the way is very active in terms of Internet browsing although it is on the decline.

A Conclusion: The best time to send a message on Twitter or comment on the Facebook wall is the first hour of the red zone (10 in the morning in Mexico, 5 in the afternoon in Spain), so those who are connecting they will see the message on their walls or mailing list. 

See how that moment is the highest peak at the level of Z! Spaces.

In sum, more than 11,000 users connected in the same day, but at that moment there are almost 800 users in the same hour, considering an average time of 5 minutes, there are easily 160 users coinciding at the same time. Contrary to midnight in America (7 am in Spain) when a great majority sleep the second, third or fourth dream.

Some of the position of this article is hypothetical and not actuarial, with time I hope to update it, especially in the evolution of the rest of the year. However, I hope it will be useful for those who like statistics and patterns of behavior on the Internet.

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