AdSense Advertising Briefs

About AdWords and AdSense

AdWords is the system that Google uses to display ads, companies pay, either by print, by click or by action; While AdSense is the system that space owners use for ads to show.

So, the ads you see above this post have been paid for by a company, blog or person who is willing to pay what a click or a thousand views are worth. So those who are very careful of silver, can decide to have a daily limit of one dollar, and pay only one cent for each click; This means that you can have at least 100 visits from your advertising and you can still choose which sites it can be displayed on.

But if your dollar is not being used up on the day, it is because there are other companies showing ads on the same subject paying better prices than the miserable penny. For this, there is also keyword advertising, in which you can decide what price to pay per word; with the disadvantage that there is a minimum value defined by the existing demand for that keyword. For example, "AutoCAD" can not be used for less than 15 cents, "Download AutoCAD" is above 22 cents and "AutoCAD free" is much higher, this based on the competition that these words have as they are very popular.

What is the point of knowing this

Seeing the highest paid value per keyword is possible, having the Google Analytics account associated with AdSense, so that in the statistics of visits you can see the values ​​of ingresos. And to know this, it is necessary to understand the trend, if you want to have a blog but also think that it is sustainable or that at least pay some bills before a passion that could be temporary.

Words with best value paid per thousand

Table Analysis

If they are fixed, although my main theme is not AutoCAD (Colors in red), the 44% or 11 of the best paid 25 keywords have to do with this software; And the reason is simple, competition for a very popular tool makes its market control define the advertising price trend. And these 11 words range from blocks, teaching, hacking and downloading to AutoCAD ... that's life.

Thus, the price of well-paid keywords can range from 1 dollar-per-click up to 3, although I've seen a few higher ones, seem to be more of a miracle than a high-performing typing.

Then see that the highest paid phrase has to do with Office, the most used office software in the world. Although Office I have hardly talked about the conversion of files from 2007 to previous versions, precisely this topic made someone look for just that one day and gain priority in that click.

Then see that although of Microstation (Purple) I have talked a lot, being a tool with less participation in the market compared to AutoCAD, makes that keyword can not reach high click prices, while ArcGIS(Green color) barely wins two keywords, it is obvious, for the popularity of this software is required to speak more of it than I have done so far (almost nothing).

Then issues of my preference do not enter the list, such as Manifold because its market is so insignificant that even gvSIG earns a space. Google Earth, or aspire, is a word too expensive to get an expensive click, see that the natural wonders or territorial ordering if they do it for thematic in which few have entered.

Conclusions

Writing about popular topics can be cost-effective, but competing against other spaces with better content or positioning tactics may be more difficult.

Writing on unpopular topics may be more satisfying because of the level of expertise you have, although it should be considered that they are not so altruistic topics that do not produce demand-related services on the internet.

Searching for high prices is not an investment if the search for it requires more time than it takes to write a simple post with the heart on the left hand and a subway on the right.

The best trick to getting the most out of AdSense is to write with gusto and enjoy the satisfaction of watching your audience grow. Clicks… will come as traffic grows.