Twitter is here to stay, especially the growing dependence on the Internet by users in everyday use. It is estimated that by 2020 80% of users will connect to the Internet from mobile devices.
No matter your field, if you are a researcher, consultant, exhibitor, entrepreneur or independent, one day you may regret not having started with Twitter in a productive way. Do not be surprised that in your next job interview a boss tells you:
In this company we consider the influence value of our collaborators. Could you please tell me how many followers your account has on Twitter?
These tips can be useful, whether you are already using it or you are exerting resistance.
1. Don't ignore Twitter.
All companies use Twitter -Whether or not they understand the procedure- and although one day it will change to another thing, at least while it is the means of influence, do not ignore it.
It is always important to use a means of measuring influence. Twitter has its own measurement system for Retweet and Favorites, but that goes to the abyss, so a practical way is to use a shortener that allows you to measure influence and learn what are the topics in which you generate traffic, such as Karmacracy.
Preferably, you must use an application to view Twitter. My favorites are Flipboard from mobile and Twitdeck from desktop. With the first you can follow many things apart from Twitter, with the second you can follow specific topics.
2. Use tactics to get noticed.
Twitter is very different from other social networks. Linkedin is to make a valuable network of professionals, Facebook to maintain contact with people -which is now moving to Watsapp-. Twitter is to be aware of what is happening, therefore, you should know that a message barely has a maximum of 10 minutes to live for users who follow accounts within the same topic. So, rather than expecting them to follow you, you should expect those who do at least read you. For this, it is recommended:
- Using images in posts makes a bigger impact. Do not abuse with animated images.
- If you're only posting a few times a day, use key times. Between 7 AM and 3 PM in America, Between 1 PM and 9 PM in Western Europe.
- Don't compete, but be part of the ecosystem. Both large accounts need small accounts and small accounts need to learn from large ones.
- Retuating is a sign of having been impressed, making a favorite is cordiality, responding to a Tuit is valid only in eventualities and sending direct messages a useless Twitter function.
- Never put an automatic message for those who follow you, that is a waste of time and lack of creativity.
- It tries to be in lists, because the people do not follow accounts in individual, but it follows lists own that it has created or others of value.
- Do not leave your account without an image, that causes an impression of laziness.
- Don't post just your own content. Much of the other people's content can be retweeted, but also published again, with a better image, a better headline and if possible, the credit of whoever said it before. Tweeting news has an 80% catch.
- Do not use more than 100 characters and you will have a 17% of greater impact.
- Use hashtags only related to your theme, increase reach by 100%. Don't use more than two hashtags if you don't want to lose 17% impact.
3. Don't use tactics to make them hate you.
- If you don't have to tweet, you better not. Doing so to avoid disappearing can make you lose followers.
- If you have to tweet, but have less time or will be traveling, then select valuable topics that you have seen there, and schedule at least two per day. You can use TweetDeck, Always using an image and times 9 AM and 1 PM, American time.
- Don't use pernicious tactics to find followers. Those that are achieved in a paid way will make you lose influence, those that are achieved using follow / unfollow tricks can lead to penalties. The best way to find followers is by tweeting quality material and following interesting accounts.
4. Identify where you are compared to others.
While this is not a competition, it is valuable to know how your account grows. A growth of 11% in six months is a sign of health for accounts below 10,000 followers. A growth of over 20% in six months is a sign of doing a great integral job of finding followers and publishing quality material.
The infographic below corresponds to the Top40 Geospatial list, updated to September 2015. We have followed observations made in our previous posts; In the list, we have separated 21 accounts of English origin, from the 25 of Latin American origin. We have decommissioned too inactive accounts, we have added some new ones to balance, especially in English to level as a starting point at 160,000 followers per side; We have also left about six on hold (In total there are now 46).
Among the new accounts, excel Qgis y GvSIG that we have decided to enter them due to the amount of importance they have for our themes. We have placed them in the center next to Esri_Spain, being the only three accounts related to software.
Stand out among the new integrated accounts above TailQ1: geoawesomeness, geoworldmedia, maps_me, colegeografos.
Below we have integrated underdarkGIS, geography gis, geoblogger, mondegeospatial, geone_ws and geoinquiets.
No | Account | Sep-15 | Crec. | Acumul | Individual | Tails | Language |
1 | @geospatialnews | 26,928 | 4% | 17% | 17% | Top | English |
2 | @gisuser | 20,704 | 3% | 29% | 13% | English | |
3 | @gisday | 13,874 | 11% | 38% | 9% | English | |
4 | @geoawesomeness | 13,405 | 2% | 46% | 8% | English | |
5 | @Qgis | 12,066 | 54% | 7% | Transition | English | |
6 | @geoworldmedia | 10,848 | 2% | 60% | 7% | English | |
7 | @directionsmag | 9,577 | 5% | 66% | 6% | Tail Q1 | English |
8 | @MAPS_ME | 7,397 | 71% | 5% | Tail Q2 | English | |
9 | @egeomate | 6,422 | 130% | 75% | 4% | Tail Q2 | English |
10 | @URISA | 5,723 | 3% | 78% | 4% | English | |
11 | @Geoinformatics1 | 5,578 | 5% | 82% | 3% | Tail Q3 | English |
12 | @GisGeography | 5,317 | 85% | 3% | English | ||
13 | @underdarkGIS | 4,166 | 2% | 88% | 3% | English | |
14 | @pcigeomatics | 4,118 | 4% | 90% | 3% | English | |
15 | @gim_intl | 3,738 | 12% | 93% | 2% | Tail Q4 | English |
16 | @Cadalyst_Mag | 3,021 | 2% | 95% | 2% | English | |
17 | @NewOnGISCafe | 2,722 | 8% | 96% | 2% | English | |
18 | @POBMag | 2,460 | 5% | 98% | 2% | English | |
19 | @GeoNe_ws | 2,089 | 99% | 1% | English | ||
20 | @MondeGeospatial | 794 | 100% | 0% | English | ||
21 | @geoblogger | 793 | 100% | 0% | English | ||
English: | 161,740 | ||||||
1 | @CivilGeeks | 22,489 | 14% | 14% | Top 1 | Spanish | |
2 | @engineering | 18,400 | 4% | 25% | 11% | Spanish | |
3 | @geofumadas | 17,221 | 55% | 36% | 11% | Spanish | |
4 | @blogingenieria | 16,650 | 3% | 46% | 10% | Spanish | |
5 | @MundoGEO | 14,795 | 2% | 55% | 9% | Transition | Portuguese |
6 | @gersonbeltran | 11,437 | 2% | 62% | 7% | Spanish | |
7 | @colegeografos | 6,958 | 1% | 66% | 4% | Spanish | |
8 | @Esri_Spain | 6,062 | 3% | 70% | 4% | Tail Q1 | Spanish |
9 | @Gvsig | 6,052 | 74% | 4% | Spanish | ||
10 | @mappinggis | 5,296 | 10% | 77% | 3% | Tail Q2 | Spanish |
11 | @nosolosig | 4,158 | 10% | 80% | 3% | Spanish | |
12 | @masquesig | 3,518 | 10% | 82% | 2% | Tail Q3 | Spanish |
13 | @Geoactual | 3,228 | 4% | 84% | 2% | Spanish | |
14 | @ClickGeo | 3,059 | 4% | 86% | 2% | Portuguese | |
15 | @Tel_y_SIG | 3,019 | 3% | 88% | 2% | Spanish | |
16 | @orbemapa | 2,795 | 6% | 89% | 2% | Spanish | |
17 | @MappingInteract | 2,681 | 8% | 91% | 2% | Tail Q4 | Spanish |
18 | @comparteSig | 2,480 | 6% | 92% | 2% | Spanish | |
19 | @geoinquiets | 2,408 | 4% | 94% | 1% | Catalan | |
20 | @gisandchips | 2,315 | 3% | 95% | 1% | Spanish | |
21 | @COITTopografia | 2,018 | 3% | 97% | 1% | Spanish | |
22 | @ZatocaConnect | 1,648 | 75% | 98% | 1% | Spanish | |
23 | @SIGdeletras | 1,511 | 3% | 99% | 1% | Spanish | |
24 | @franzpc | 1,345 | 2% | 99% | 1% | Spanish | |
25 | @COMUNIDAD_SIG | 997 | 9% | 100% | 1% | Spanish | |
Ibero-America |
162,540 |
With regard to our Previous predictions, has already been fulfilled: URISA fell to TailQ2 and was overtaken by egeomate, MundoGEO fell to the transition zone. The other predictions can be fulfilled at the end of December, which was the six-month projection that we made.
Comments are welcome.
Few things could change between now and January of 2016.
To follow this list on Twitter:
https://twitter.com/geofumadas/lists/top40geofumadas/members
June update for 2017